Friday, September 25, 2009

Weigh Loss Products


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How to Market Your Good Reputation


Author: Gen Wright
To make your business grow in the right way, many things have to be taken into consideration. Marketing and advertising your products and services are the most important. Without developing and implementing intelligent brand marketing and promotional strategies, it will be impossible to see an increase in you customer base.

Marketing is how you let people know about your products and services. Obviously, the quality of your products and services makes people come back over and over again. However, you need to do something to get new customers and that is where using different marketing strategies lends a helping hand.

Reputation marketing is one technique that can create an impact. According to this marketing strategy, you get more customers when others know about your reputation. This is another way of saying that reputation drives word-of-mouth marketing.

A good reputation is the single most valuable asset your company can have. Knowledge and experience are higimh on the list, but both of those qualities can be bought - you can always hire smart and experienced people to help you. A good reputation can take a long time to earn but can be lost in a moment.

As you gain a body of satisfied customers, your reputation will grow naturally. Internet reputation management will help you protect your good name online.

For the online portion of your business, you'll have to market your products in a slightly different way than for a brick and mortar business. It is important for all business enterprises with an online presence to pay attention to search engine optimization. If you can't do it yourself, you may want to hire qualified SEO service professionals to make specific changes to your website so it will be easier to access the site to purchase products or services. These optimizers are the people who can help you with Internet marketing and reputation marketing. Using a qualified, professional SEO service to establish a strong online presence is always beneficial to a website.

Article marketing is another way of promoting your website and products. This can build your reputation as well. If you write articles with quality information that people are searching for and submit them to directories, you will become a known expert. This will give you and your business the credibility to compete in your business arena. It will also let you gain trust with potential customers. If they read your articles and like them, they will be less hesitant in buying products or services from you.

Here are some tips to get more out of article marketing.

Content

Content is all-important. People go to the Internet for information; they don't want to read a sales pitch. If your articles have valuable information, people will trust and value your opinions and maybe head to your website when they want to buy. Keep to the point in your articles - brevity is best. Consider all the ways you can approach your topics for a good variety of articles. Organize your content with bullets, numbers or headings to help get your point across and make your articles more readable. And, last but not least, make sure you have a strong title that will grab readers' attention.

Keywords and Resource Box

Before setting pen to paper or fingers to keyboard, do a little research on using keywords and phrases. See what words you would type into a search engine to find information that your target audience would want. You can use these words in your article, but don't go overboard or your article will sound artificial.

The resource box at the end of your article is the place where you can put a link back to your website. This is where you can make your sales pitch, describe your website and link back to it.

Proofread and Publish

Proofread everything. If the content you send out to represent yourself is sloppy, with spelling and grammatical errors, it will reflect badly on you, tarnish your reputation and by association, your products or services. If you aren't a good proofreader, find some friends and listen to their comments.

Publishing your article on your website will strengthen the content of your site and will build your credibility. You can also send out your articles to online article directories. You can even cross-link by placing links in your articles to other articles that you've written.

Yet another way to promote your website and gain a good reputation is by using Social Media Marketing. Visit forums and discussion boards and actively participate in the discussions. You want to try to keep up with your participation; showing up and then vanishing can hurt your reputation. Make sure you include a link to your website or email in your postings. And always observe proper etiquette.

The bottom line is that your reputation is the biggest asset you have. If you do not have good reputation, it is impossible to get any success in business. People don't like losing their money, and that is the reason they research before choosing any particular company.

If you have enough content conveying valuable information to potential buyers, you will always be able to see an improvement in your business. So, always consider the option of reputation marketing. You can either handle the marketing on your own or you can go with a professional company for assistance. It doesn't matter what you choose as long as you stay aware of your online reputation and use it to your advantage.About the Author:

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art Internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Visit our website to learn more about how we can deliver higher traffic and more profits to your website.

Article Source: ArticlesBase.com - Your Good Reputation and How to Market It

Organic Search Versus PPC


Author: Ian Barnes

Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)?

This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two.

We will try and discuss this topic by looking at an example.

One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost market. When google displayed results you only spotted this company in the sponsored results which meant every person arriving at the website came at a click cost dependent on the keywords. They appeared out of the top 5 pages of natural results for all search terms. We also found a considerable cost in the whole process of finding keywords to bid against and allocating budgets.

What we proposed was to move 25% of the PPC budget to organic SEO for a period of 6 months. We deemed 6 months as a realistic measurement time frame to cope with natural peaks/troughs in the business.

Before starting a detailed report was created of existing success rates and website analytics. This was the marker to compare against.

After just 3 months we started to see the website appear on the top 3 pages of the search engines and our analytics started to show a considerable growth in visitors.

After the 6 months were up the findings showed that organic visitors now accounted for the majority of web site visitors. We discovered that given the same company in sponsored and organic results people tended to click on the organic results, this accounted for the reduction in PPC visitors. The actual closure ratio (visitor to sale) was equal to that in the original PPC only campaign. This meant that sales had increased due to more visitors.

Based on these findings the decision was made to reduce the online marketing budget by 40% then allocate this new reduced value 50/50 between PPC and organic SEO.

This is proving very successful in more sales and also at a lower overall cost to the business.

In conclusion we strongly believe a place for both methods of search but would recommend all website owners to first prepare a marketing plan that shows how to achieve good organic sesrch and then allocate a budget to PPC. Organic search is long term website growth whilst PPC is shorter term results driven.

About the Author:

Experienced enterprise architect, online marketeer and website designer.

Praeparo - online marketing agency

Article Source: ArticlesBase.com - Organic Search vs. PPC?

The Basic of Affiliate Marketings


By John Thomson

Turn up an affiliate acting is real rich:

* Figure a parcel, if you don't already love one.
* Part up with a few profitable affiliate programs that are agnate to your parcel.
* Fastener to the affiliate programs from your tract using your personalized following course.
* Make interchange to your computer
* Excrete your visitors necessity to buy the products of the affiliate programs.

That's it. If you can do this, your visitors leave dawn on the links and get products from the affiliate programs - and the delegacy goes appropriate into your affiliate invoice.
How to happen the human affiliate programs

Connexion affiliate programs is cost-free, and you can use our place to conceive the programs that are good for your job. We wage you with updated lists of the top affiliate programs in apiece enclosure, with their respective advantages.

Categories of affiliate programs are traded in the form to the honorable. Have our reviews and connection the programs that you similar. If you already tally a tract, alter reliable you determine a niche that fits your tract.


Success factors for affiliates

* Chance a productive niche, or
* Grow a niche with unproblematic contention
* Gestate a enclosure that you equal
* Create major accumulation
* Put in the hours

Sounds tempting? Inactivity out our toplists, affiliate programs and reviews in the mortgage and pedagogy segments!
Stringy rivalry in lucrative niches

If you don't screw a situation, you poverty to adjudicate which niche to acquisition in. Choosing a status involves several questions, specified as which niche offers the greatest potential profits and which region you're really curious in.

Whatever affiliate markets separate over rattling big money, piece others are some smaller. Making big money in a miniscule niche isn't a donated, of series. On the separate pointer, real profitable niches rise with really unpadded contention.

Discovery the most juicy niche mightiness say pretty sound considerations. Some successful affiliates did put brobdingnagian efforts into this psychotherapy before justified starting up (or buying) their parcel.

Again, if you think to commencement up soft or if you already a situation, judgement worthy affiliate programs is leisurely using our toplists and reviews.
What makes you ticktack?

Don't terminate your eyes to the standing of own need. When the workload is immense and success comes in really slender chunks, working in an expanse that you tending for makes a number. For most of us, sex of money isn't the maturity conceiver.

It's easier to upgrade things that you suchlike.
Direct success factors - things you moldiness do
Flesh a unspoiled place

Your site is your means. When a somebody enters a position, you hump only a duet of seconds to get her. The site must be intimately configured and screw the faction sensing and sense in status to modify visitors appease and take action.

Work certain that your place leads the visitors to the Buy button without chivvy. Interact them to sicken proceeding (specified as making a acquire), and don't let them off the lure once you possess their involvement. This is titled conversion.

Taking litigate staleness be easygoing!
Create zealous proportion

Vantage looks aren't enough. For your situation to make income, it needs to finish two things:

* Appeal a lot of visitors (reciprocation)
* Alter visitors purchase (transition)

This is primarily finished by filling your site with real pleasing proportion and angelical usability. It should be related for the visitors, and it should encourage them to purchase from your merchants (marketing).
Investigate engine optimization

If you screw korea to pull mainly provender reciprocation, that is, through the seek engines, the assemblage also needs to be operation engine optimized (SEO).
Measure the net with good SEO repeat

Hunting engines pay much and solon work to book wellborn. Material and well-written schoolbook doesn't only wins your readers' nerve, it helps you personnel in Google and drives interchange to your situation.

Make for your readers - and for Google. It's called SEO make.
Publicize and make traffic

Other way of attracting traffic is by compensated ads and links. The main arena for this is called PPC (pay per click). You guess an ad on another position and pays a small amount each dimension a traveller clicks on your ad. Read more some Adwords PPC business!

The greatest PPC activity for affiliates today is Google Adwords. You determine how more you're voluntary to pay for apiece flick and set a cap for your tot payment - so there's no danger for toll explosions. Several web hosts break absent slaveless Adwords checks when you send your parcel with them.

Notice that affiliate programs often extent where and how you're allowed to push their products - they don't requisite you to interact with their own advertising.
Buying a place vs starting from dent

For sequestered persons and littlest businesses, the easiest and slightest valuable way to turn a new affiliate sector is to set up a new orbit and shape a parcel from lesion. It requires abstraction and try, but your assets finance can be familiar to cipher.

If you have several resources and poorness things to hap meteoric, analyse purchase an existing place. Old sites may soul a built-in credential with the see engines (tender surpass), and they may symmetrical score whatsoever interchange already. With the hand actions, you can get an old site up in constant really quick.
Communicate phenomenon a amount

So, that's the stumpy type of how to make big money as an affiliate. Fortunate affiliates can trail very city lives, with lots of individualized immunity and job satisfaction. Anyone with internet gain can try their luck as an affiliate, but of class success is never definite.

One attribute is destined though: you cannot succeed if you don't try.

Trying is soft, and it costs virtually zilch. If you try and break, what's the whip that can encounter? This recite shows the consequences of the pessimal sufferer scenario:

* Cypher happens

As you can see, this is pretty such the comparable as if you don't try =)

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Learn more about affiliate marketing and make money being an affiliate at: http://u39.biz

Massive Niche Idea Generation


By Dimitry

You'll need to grab a pen and paper for this step, writing on the computer can hamper your creativity and the objective of this step is to create as many ideas as possible!

So we are going to use various different techniques to uncover a wide range of niches, which we are then going to narrow down before we move on to the second step.

1. Looking inside yourself

So the first thing we are going do, is a quick assessment of your expertise and the niches that you have experience and knowledge of, you might be surprised at just how many different niches that this brings up.

Grab your paper turn it on its side and make four columns on it, title the first 'hobbies', the second 'bills', the third 'skills', and the fourth 'jobs'.

Now you need to write down as many things as you can under each heading, for hobbies then that will be all your interests - dancing, poker, knitting, whatever.
For bills that is anything you pay out for each month - subscriptions, gas, electric, broadband, magazines, you name it.

For skills then that is anything that you can do which not everybody else can, for instance caring for rose bushes, refereeing maybe? Maybe you can fix cars, paint, write well, anything like that would be a skill that you can put down in this column.
Then finally for the jobs column then just list all of the previous positions you've held in your life.

Take 10 minutes and write as many as you can without thinking about whether they are good or not! All of them could be potential niches (like if you have spent hours hunting round to get the best deal on your electric bill, then you probably know a lot more than most people about what is on offer and you could make a website that compares the different packages).

2. Looking inside your friends

Sometimes it is good to rope your friends in too, either try to think of all the things that your friends do for fun, or that they spend lots of money on, even ask them directly what they like to buy or have to buy all the time.

For instance you might have a friend with a dog and they'll say they spend a fortune on toys and vet bills... that gives you a market and two niches right there, dog health and dog toys, and you know people are passionate about pets (a passionate niche!).
Or you could have friends into scuba diving, scrapbooking, martial arts. We all have different hobbies and interests and this is a great way to get ideas from people who have experience in them and can tell you if they buy multiple products etc.

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Hey there! My name is Dimitry. Downlod free copy of "Million Dollar Emails" eBook at http://emailmarketing.oufel.com/ while it's still available!

Link Building Strategy with Directory Submission


By Bhargav Bavarva

Google updated their algorithm very frequently but one factor considers always top priority for their ranking criteria and that is backlink support of website. Backlink is the number of links to your site from other sites (other site point out your website link). The site which has more quality backlink support will have a more
chance to get higher Google rank. Other major search engines also have their own algorithm and they also consider the backlink support as a critical factor of the ranking process.

If you will submit your site in good (quality) directory then link from directory count as a quality backlink. We can check directory’s quality by looking of; PR of directory, regular updating, age of domain, etc. the good thing about directory submission is that it will give you one way link. So, in this way we can build one way backlink support of our website and improve link popularity with quality directory submission very easily. This will increase the organic ranking of your website which means lot of traffic and improves credibility too.

1. Use of Anchor Text: You can use your desire keyword as a title. So, directory pointed your site with particular keyword will giving you an anchor text backlink from the directories. Therefore directory submissions using the keyword as anchor text will increase your link popularity.

2. Niche Directory Submission: Niche directories are focused directories that have specific categories for niche topic only. Submitting the site to those directories will give you relevant backlinks and that have a more value for ranking purpose. And niche directories can also send you better targets traffic too.

3. Deeplink Directory Submission: Deep linking is to accept your website’s inner pages rather than home page only. Aside from niche directory and general directories, there are deeplink directories that accept deeplink submissions. It would be beneficial to spend some time to finding as many deeplink directories as possible and submitting your inner pages to those directories.

So if you want to get good benefit out of directory submissions, spend a lot of time for searching quality directories as much as possible, sort them out by priority and submit. Take a slow and steady approach for submission and don't go overboard by submitting to 4,000 – 5000 directories in a month and nothing on the second month. It is more beneficial to submit 1,000 or 1500 directories over the course of few months. This way the link building campaign look like more natural and organic in the eyes of search engines and get maximum benefit.

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Bhargav Bavarva is an internet marketer and webmaster of professional SEO Services provider Company that offers Quality Directory Submission, article marketing, contextual link building and complete SEO services to achieve top ranking of websites.

4 Main Benefits When You Find Strange Ways to Make Extra Cash From Home


By Ben J. Harvest

Have you ever thought of the 4 main benefits when you find strange ways to make extra cash from home?
Perhaps not, please consider the following;

1. Be your own boss.

No-one tells you what to do anymore. Become your own boss and get all the profits you make for yourself. Welcome to the world that rewards you based proportionately on the effort you put out.

2. Flexibility.

This is cool, How many times have you thought you could do without all that travelling and having to stick to the traditional 9 – 5 schedule.
Working from home means you will get more time to spend with your family. (Yes ok, I know that could be a disadvantage).

3. Low cost start up.

You don't have the added costs such as leasing premises and the added utilities etc that you would have incur. Maybe a small increase in your household utility costs, but how about the savings on travelling costs you could make, that could be pretty awesome.

4. The world's your oyster.

You'll have a huge audience as now you'll be selling to the world not just to your small database of customers or customers in your local community, but to people from all over the world.
Cash could be falling into your bank account whilst you're asleep or even while you're on vacation.

Now, what strange ways to make extra cash could I implement to enable me to work from home?

Well you could consider affiliate marketing where the owners of products such as digital products are waiting for you and I to sell them and pay us as much as 75% in commission for our trouble.

What are the advantages of affiliate marketing?

Firstly, you don't need to own your own products as you will be selling theirs (the merchant).
You won't have to store, ship, or have to worry about collecting the money for the products and customer support is usually provided by the merchant

But this is all new to me, where could I get the training that's easy to understand to enable me to become successful?

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I was so close from giving up after being scammed so many times I decided to give it one more go, and boy was I glad I did. Learn one of the strange ways to make extra cash with the help of over 15 hours of video tutorials, not pages & pages of confusing text that take forever and a day to read. Believe me, I found this so much easier. If I can do this then I’m positive you could…..honestly! All you need is the desire, everything else is here… http://www.BestNetMarketingTrainingEver.com

Why Some Marketing Plan Fail


By Trevor Heck

Every business needs a marketing plan that surely works for a business to become a hit. However, not all marketing plan would succeed, sometimes, it’s the other way around. So the question is, if marketing plan’s goal is for the business to succeed then how come, at times, it fails? What will be written below are the reasons as to why it happens.

1. Choosing the wrong market. Naturally, marketing programs are made to please its market. As a business man, you need to consider your product’s positioning. You need to ask yourself if it’s the right market you are trying to please otherwise you are definitely on the wrong track. You need to consider the fact that most companies have the inclination to focus on their brand and superiority more than the needs of their market.

2. Generality. There is a failure in most marketing strategies because it tends to cater just the general masses. For sure, it is good to have more customers but we need to bear in mind that each customer is different from the other. Allowing yourself to cater to more specific niches will give you a more specific and perhaps more effective marketing technique.

3. Too much for not much. The common mistake committed by most budding online businessmen is their tendency to do so much with their limited resources. This may not be that bad but this could be quite unrealistic. Bear in mind that your marketing plan must flow with what you have, what you can afford and what you can do for a certain period. It’s like doing things according to your means.

4. Out of sight, out of mind. Marketing plans tend to fail because businessmen tend to file it away once done. What one must do is make a hardcopy of your goals and the things that you wanted to achieve and post it somewhere you can see it everyday.

5. Budget not goals. It may be important to stick to your budget but remember that marketing plan would fail if it is driven by budget and not by goals anymore. This not only stops the success of your business but also your ability to aim high and dream big as well.

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Trevor Heck is an internet affiliate marketer who wants to help others achieve a level of success online and create many networking opportunities with other people. For more information about Trevor Heck visit his blog at http://cashinwithtrevor.com/

Do You really Appreciate What A Data Entry Job Is?


By Judson Salomon

The internet is filled with a plethora of different opportunities and ideas of how to make money online. One of the many opportunities you may have heard about is data entry. While this is a legitimate chance for an entrepreneur to profit big, do you really Appreciate what a data entry job even is?

Data entry involves you editing some form of data into another form, typically through a computer program. There are countless types of data and documents that need to be entered and reproduced creating a number of opportunities for entrepreneurs online. Some of the types of data you may edit include handwritten documents, data from spreadsheets, and simple information like names and addresses.

Actually companies do not always have the time to collect and professionally present documents. In order to take advantage of a data entry job, you are require to be a proficient typist and be capable of inputting codes into programs and files.

Ultimately, you are require to be able to read off longhand or typewritten documents accurately. The simplest errors can overturn a company which is why they hire out to have work done professionally. The wrong letter, number or symbol can discontinue all of the command function of a program.

If something is entered wrong in a spreadsheet, this can result in the information or message being handed inaccurately. This type of job does require a great deal of focus and concentration. While it can be draining and challenging, there are different degrees of difficulty depending on how serious you want to take it.

One of the many amenities of having a data entry job the ability to work wherever you want. You may not have to work in an office or workplace. You may work at your home sitting on the living room couch if you prefer to. This gives you a huge amount of freedom and flexibility to work when you want wherever you want. As you begin looking for job within this field, be cautious of taking up a scam offer.

You can define these as anything that promises you work as long as you pay a fee. There are several scams all over the internet you need to know. This is why it is essential you take the time to look at each opportunity closely to determine whether or not it is a legitimate offer.

Having a data entry job online can be just what you want to do in your life. It is rather simple, it provides you with fantastic freedom, and it pays rather well. This is really an online opportunity worth looking into.

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About the author Judson Solomon is the owner of http://www.alpha-workfromhome.com and reviews popular home business ideas and opportunities. Judson's most popular home business recommendation is http://www.PlugInProfitSite.com/pip where you can get your own money-making website setup in 24 hours!

Innovative Ways to Sell Luxury & Fashion Brands During The Economic Crisis


\Author: Frederic Baffou

There are basically 2 ways of approaching the current economic downturn for a Luxury brand:

The Bad way is to compare the current situation vs the development of the category for the past 8 years. The feeling is close to be in front of big cliff with no arm and no leg to climb...Uncomfortable! ;-) As everything is relative, 2009 may be a bad year if compared to 2007, but still outstanding whether 2005 would be the reference.

The Good way is most probably to take a Blue Ocean Strategy approach and consider this situation as a great opportunity to innovate. As the market is shrinking, it is critical to find new (or different) sources of growth.

The marketing of Luxury goods is driven mainly by a Pull strategy based on recipes which are considered as "Must Be" but without necessarily a pragmatic performance monitoring. The Ultra-luxury brands will keep their clientele but many others do not have anymore references in a situation where attitudes and behaviors of clients are changing. Innovating in selling high-end goods means challenging the status-quo in some areas such as: making the brand more accessible and enhancing the experience at retail.

Once the quality of products, integrity of brand DNA and rationalization of the portfolio are secured. It remains...the Client. The most important is to keep the contact with the consumer as the desire to own a Jaeger-Lecoultre watch or a Bulgari accessory has not disappeared!

What could be new ways of interacting with consumers with a positive and friendly attitude?

  • Targeted and smart Limited Editions

Beyond the marketing trick to issue 888 units of a specific accessory to appeal Chinese consumers, there are ways of using limited editions as a strategic pillar of a brand. The core proposition of a brand A brand could decide to reverse the paradigm and to use restricted offers as the standard for its portfolio. The brand 20 Limited (designers from different categories commercializing a defined quantity of a product) is a good illustration.
20 Limited website

Staying in touch with consumers
The fashion designer Marc Jacobs has launched in Paris in October 2008 his boutique Marc by Marc where limited editions of various accessories can be found in an exclusive environment at very accessible price (starting at 1.- Euro). It can be a clever way to generate proximity if the originality of the offer is still consistent with the brand DNA and the affordable price is not the unique benefit perceived by consumers. It helps to generate traffic in the retail stores and positive buzz for the brand.

  • Second hand products

Filippa K shopA brand could initiate the commercialization of its second hand products in order to facilitate the access to its world and generate additional sources of revenues: It represents a risk in terms of brand image dilution but it is a business already well established for many brands which are not benefiting from it...whilst being a criteria of success for the category. As an example, the Swedish fashion brand Filippa K has opened a second hand shop in Stockholm in summer 2008.

  • Renting is not a shame...anymore

It is becoming trendy to rent as it gives the opportunity to transform the absence of ownership into a positive feeling to renew stuff regularly. It is not perceived anymore as a lack of purchasing power.

Fashion victims addicted to hanbags from Prada, Gucci & Co can now make their life a heaven by renting these precious and prestigious items with Sac de Luxe (French company).

Sac de Luxe website

Afficionados of Ferrari and Aston Martin have as well their passion fulfilled with Ecurie 25 which is based on a similar principle.

  • A new retail experience

It plays a major role in the perception of the brand and the decision making process to acquire a luxury product. However, the current depressing economic climate is not encouraging consumers to push doors of Place Vendôme's boutiques. Thus, it is even more critical to transform the contact with the consumer into a unique moment (on and off line).

The service level needs to exceed by far expectations through oustanding "Moments of Thruth" and/or the role given to the experience is to be encompassed into the overall brand proposition.

A fashion retail store in Los Angeles, Fashionlogy LA (already mentioned in a recent post), is transforming the purchase at the boutique into a master piece of the product itself.

The Watch Avenue website provides the potential client of some luxury watchmaking brands with the unique opportunity to experience brands and products on-line.

In a different environment, a wine retailer in Denmark, Gerbola Vin, is using Story Telling in an unconventional location as part of its core offer. This approach could support naturally luxury brands having a rich heritage.

Pop-up stores are a good platform to create a unique retail experience while being able to support other initiatives mentionned above. Vogue Magazine opened a Teen Vogue Holliday Haute Spot at the end of 2008 in a mall in the US. It illustrates unconventional routes of using temporary presence in order to built proximity with a specific target and generate buzz.

If the client is not coming naturally to the brand, it is up to the brand to find sensitive strings to pull in order to feed the desire while staying accessible. It is difficult today to pre-empt what would be the sucessfull recipe for tomorrow. However, one critical factor will be the capability of brands to keep the consumer in the centre of the radar screen while innovating in interacting with him or her.

About the Author:

I am responsible for the marketing blog www.customercentric.org which is the basis for consultancy activities.
My core competencies: e-business, management of nmarketing channels and brand building.
I have held different positions in the area of strategic & operational marketing, sales and general management.

Article Source: ArticlesBase.com - Innovative ways to sell luxury & fashion brands during the economic crisis

3 Steps to Make Money from Website


Even though you may want to earn money online you shouldn't be focusing on making money with your website until it is built and you are selling a useful or fun product or an idea or knowledge such as ebooks.

Without any product you have no chance of making money, and to make it even more interesting, after you pick a product you must get traffic to your website.

When you are first starting it is easiest to choose an established product or sign up for a company like Clickbank, that has products you can sell for them. Also called affiliate marketing.

Alright product in hand, website up and running.

Step one-Monetize. The aim here is to get more revenue out of each page. There are various ways to achieve this and they generally involve the placement of ads both around and within content. There is also an indirect future revenue from lead capturing.

Step two-Capture emails. The money page is optimized to encourage a visitor to subscribe to your mailing list, site feed or register for your website. The main aim is to find a way to continue to reach your visitors after they leave your money page. This helps to grow your site audience and is also a component of revenue generation.

Step three-Relevance. This involves updating the money pages in order to provide up-to-date information or better content in order to accommodate visitor needs. This provides an improved user experience for all and can result a host of benefits like more referral/citation links and greater visitor loyalty/trust.

Relevance is also important when your main goal is to capture leads or increase profit.

These are three starting steps to developing a guide to making money with a simple website. Once you have learned the plan you just simple repeat it over and over. The cash flow will eventually be on autopilot.

The Business Benefits of Internet Marketing: The Keys for Success


What is it about making money on the internet that appeals to so many people? People like you and me, who are fed up with being told what to do, when to do it and how to do it all day long? The reasons are simple...think of what you can do with a REAL business on the internet, a Portable Business Empire:

1. Work When You Want: You set your own hours. This takes self-discipline though (trust me on this one)! You have to have a plan each day to learn and implement what is necessary to be successful. It is very easy to get pulled off on a tangent that does nothing for your bottom line; such as checking and reading personal email, surfing websites that have nothing to do with your business, etc. I think you get the idea here.

2. Work Where You Want: With a laptop and access to the internet you can operate this amazing business anywhere; an internet café, public libraries, friends or relative’s homes, hotspots, your house. There are almost no geographical limitations to making a good living with an internet business.

3. Work As Much Or As Little You Want: You will never have to be on somebody else’s schedule again, such as a boss. Obviously, you can’t treat your internet business like a hobby or it will cease being a business and become a money-pit that you can pour a ton of cash into with no reward. The difference is whether you start out treating it as a “part-time” business as opposed to “trying it in your spare time”.

4. Unlimited Potential For Your Business: Network marketing provides the best of referral marketing and the internet gives you the leverage you need to attract an abundance of clients/members for your business. At the present moment there are an estimated 1.2 BILLION PEOPLE WORLDWIDE with access to the internet. Imagine the possibilities that provides!

5. Money Keeps Coming In Even If You Don’t Work For A Month: Also called “Residual Income”. Great network/internet marketing businesses are structured so that once you have built your business for a predetermined length of time, your income will get deposited into your bank account 24 hours a day, 365 days a year!

6. You Will Become A Greater Leader: In order for your business to grow you must grow. You will have to become a bigger and better person in order to continue to expand your personal and business horizons. The key point: the leader leads the follower, but remember, it is VISION that leads the leader. This is so important that this reason should probably be number one!

OK. So, now that you know the benefits of owning a successful network/internet marketing business, you have to learn the key ingredients to becoming successful.

First And Foremost, you must follow the BE>DO>HAVE formula. You have to become something inside yourself before you can have it in reality. You have to stamp the imprint onto your brain that YOU ARE NOW AN INTERNET MARKETER! This must now become a part of who you are in order to succeed in your Portable Business Empire.

Second, you have to choose the right vehicle/business - tailored to your specific personality and lifestyle. For example, you wouldn’t go 4-wheeling in your brand new Ferrari. You would choose a suitably equipped 4-wheel drive vehicle for this task. The same applies to your business and your personality.

Third, you want to have the best training available that gives you step-by-step instructions on how to become successful at your new venture AND be simple to implement as well. Most business models are great in concept, but how are they when it really counts? I’ve found from years of experience at this that most need a “superstar salesman” to make them work. You want something simple and straightforward that a “regular” person can learn and implement.

Fourth, now that you’re learning the business, you have to start driving high quality, targeted traffic to your businesses website. Notice I didn’t say “know the business inside and out” – or “analysis paralysis” as it is called – remember this: you don’t have to make it perfect…you just have to GET IT GOING! Failure to do so will make or break your internet business just the same as it will in ANY business.

The Fifth Key to success in your network marketing venture is proper communication. Once you start getting people interested in your business and they start working with you, you have to stay in touch with them, help answer their questions, teach them, lead them. Great leaders are hard to come by. Become one and you will RULE THE WORLD!

The Sixth And Final Piece Of The Puzzle. You must never rest on your laurels and think “you’ve finally arrived”! This is a lifelong process. You have to continue to learn and grow to be a TRUE success in life. My grandfather always used to tell me: “Once you stop learning, that’s when you start dying.” Trust me, use it, it’s great advice!

Alright, that should give you a good outline to start getting going. THINK AND DREAM BIG! Now, you’ll want to stay tuned, because my next series of articles will actually break down each of the six keys one by one in detail and explain precisely how you can use each one to start and succeed in your own network/internet marketing business!


By Seth Larrabee

Seth Larrabee is a master internet marketer teaching regular people how to TAKE ACTION and make a living online with their own step-by-step, paint-by-the-numbers internet business called a Portable Business Empire.

The Difference Between Advertising and Marketing


Word of mouth marketing is a billion dollar industry. It’s also the fastest growing factor in both advertising and marketing.

Many business owners do not know the difference between advertising and marketing often mixing up and confusing the two. Advertising and marketing are individually very important and very different.

If you want your business to have any chance of succeeding it is imperative you thoroughly understand and know how to distinguish them.

The dictionary terms for advertising and marketing will not be described. Even looking up the technical definitions may still leave you confused. Advertising and marketing will be described according to your business and product or service you provide.

Advertising is the means of publicizing yourself through different media. The main purpose of advertising is for branding - namely product or name recognition. There is little psychology or concept behind it.

The demand for Advertising is high and so too is the price. We are now bombarded with so much of it we basically ignore it. Because of its high exposure level, advertising is becoming increasing inefficient.

Once upon a time you could build a business on advertising alone. Today this is virtually impossible. Most small businesses do not have the big money needed to advertise long enough to start getting results.

Marketing on the other hand goes much deeper. It’s the psychology of the entire sales process. Advertising is simply one of the steps or stages in the marketing process.

Marketing is the concept and strategy behind creating your campaign. It involves how you position your business to encourage your consumers to come to you – without having to “sell” to them.

One of the most effective ways to do this is through education. I advise you to use your marketing materials to provide them lots of content to educate your consumers about your service and what it can do to improve their life.

Nobody wants to be sold. Yet people are happy to buy if you give them a list of reasons why. Let your consumers come to their own conclusions instead of commanding or bullying them into coming to you.

Education is a powerful driver in ensuring clients come to you and letting others know about you too. Education is an important factor in word of mouth marketing. And it takes little effort on your part if you take the time to put some thought into your marketing campaign.

By Leon Jay

Leon Jay has been passionate about marketing for the last 5 years. Check out his latest website Plus Size Clothing which reviews and lists the latest Trendy Plus Size Clothing so you can enjoy the latest season trends no matter what size you are.

Thursday, September 24, 2009

Starting a Writing Business-New Writing Guide Book-$750 a Day


Writing articles online is a perfect recession proof income earner for freelance writers. The writing industry is huge, and the best part is, you really don’t need any special training to get started. If you can read and write at a basic 8th grade level, then you can earn full time living writing articles from home. The ‘Writing Riches 101’ guide aims to help those looking to make money online writing articles. The informative guide tells writers exactly were to submit their articles for money ($20-$100 per article), how to win a freelance bid almost every time and free copywriting training.

The ‘Writing Riches 101’ guide was written by seasoned writer and Internet researcher, Sara Williams. At the beginning of her writing career, she was only making $25 a day. While this might seem like a joke, the truth of the matter is, many freelance writers are earning this exact wage per day because they don’t know how to market themselves as writers.

When freelance writers can’t find work online, they settle for low paying writing jobs ($2 per article). Sara Williams knows all to well how this seeking writing jobs can be exhausting. This is why she has included a list of high paying submission sites that are always looking for new articles. These writing sites pay around $20-$100 per article depending on the topic. For those writers that are tired of writing for $2 an article, this serves to be a really good option.

The ‘Writing Riches 101’ guide also includes free copywriting training for freelance writers. What is being observed in the writing industry is the need for writers to produce content relating to selling products and services. The free copywriting guide that is included with the ‘Writing Riches 101’ guide is important for writers to increase the amount of money they demand per article and to open more doors and opportunities.

The ‘Writing Riches 101’ guide is important for those looking to save time, money and effort looking for writing jobs online. With this informative writing guide, writers should be able to make at least $1000 a day writing articles from home. This is the ultimate goal of the author, Sara Williams. She wants freelance writers to know that their field is very high in demand. People will always want content and are willing to pay a lot of money for it because it is the main way people communicate with each other; through content.

By: Ms. Williams

To make your first $500 writing articles online and receive 4 FREE bonuses to jumpstart your writing career, visit http://employmentmoney.blogspot.com/2009/04/get-paid-to-write-short-articles-from.html

Tips to beat your competitors


People buy into marketing strategies and not products. I have stated earlier in most of my business forums that it is not for you to show how of quality your products are, leave that to your customers. Your sole duty is to present your products in the most attractive way and let your customers to decide whether their quality satisfies them or not. But it will be a precarious mistake if you attract many people for goods or services of poor quality. This means that quality must not be compromised to ensure business success and profitability.

Presenting your goods and services in a proper way means making your potential customers fall in love with them; by the time they are giving you money, they will be buying the products as well as the marketing experience they got from you.

Remember that clients are looking for solutions and value. It looks very unfortunate when businesses try to compete against each other and forget that they target is customers. This means that you should stop looking at your competitor and concentrate on your target consumers. You must understand that every business has a target population. Therefore identify the people who your products will serve. It is almost impossible to remove other people out of business, so focus on prospective buyers.

It pays to stop looking around at what other are doing and looking for ways of solving your customers' problems. This is the best way to beat your competitors. This is because consumers do not care about where they get their products but how much value they derive from them.

By Silfano

The Big Secret to Making Money For Writing Is...


If you have a flair for writing and if you have specialized knowledge that can potentially interest internet users, you will stand great chances of earning money for writing by publishing your own niche ebooks. Here's how:

1. Sell ad spaces. You can sell ad space to marketers who sell products that go along with you're ebook topic.
Depending on the size of the ad and the projected sales of your ebook, you can charge up to $500 per ad. You can also use some of your book space to promote your own products but services.

By doing so, you can increase your sales and revenue without hurting your pockets for your ad cost. You just have to make sure that your creations will not look like yellow pages so you can avoid annoying your readers.

2. Sell your niche ebooks. This is the quickest way to create revenue from your creations.

You can write about topics that are extremely interesting to your potential clients and promote your niche ebooks on the web utilizing the most effective ad tools that are available in the web today.

You need to make sure to properly build-up your offerings by highlighting their features and benefits so you can make them more valuable to the eyes of your potential clients.

3. Use them as your traffic-generating tool.If you happen to be a marketer you understand how important it is to drive quality traffic to your site.
You can attract interested people to give you a visit by using your niche ebooks. How? You can send your niche ebooks for free to your potential clients. Load them up with valuable information that these people will find interesting.

When you are able to impress your readers and make them see that you are really good at what you do, you can be sure that they will visit your site in no time. Make sure that you post your site's URL on every page of your creations to make it much easier for these people to give you a visit.

4. Use them on your list building campaigns. You'll stand great chances of growing your ebusiness if you can effectively capture the email addresses of your potential clients.

You can use free niche ebookas a reward and boost your sign-up rate.

By: Jared McAndrews

Did you find this article helpful? For more insite on affiliate marketing click here http://www.effiliatecity.info/how-to-make-money-from-niche-ebooks.php

Sunday, September 20, 2009

Start a Bookkeeping Business - Top Insurance Tip


By Julia Nitschke

When you commence your own bookkeeping business, one of the key insurances people often forget to organize is Professional Indemnity Insurance.

You can get some policies for as little as $500 per year paid annually, whilst earning fees up to $100,000. This cover indemnifies you so that if someone sues you, you have insurance for the claims. Many bookkeepers do not bother with this, however it really is critical to ensure you are acting in a professional manner and ensuring you have cover if you get into any hot water.

Having this type of insurance is another positive point for your business. If you want to be treated as a professional organization, you need the correct business coverage and professional indemnity is essential.

If you have a registered Tax Agent supervise your work from a BAS point of view to get around the legislation, they will be responsible for any BAS related issues. They will not however be responsible for your other work and therefore you will still require professional indemnity insurance for your other dealings with clients or you could be exposed to legal action if something goes wrong. It doesnt matter which business structure you have chosen or if you work at the clients premises or at home, professional indemnity is essential.

For example, you are providing bookkeeping services to a small business and are responsible for their accounting data file. As part of your role, you do backups of the system. The clients computer crashes and the hard drive can not be recovered. If you have not got a back up off site, on a memory stick or in another format, the client has lost all of the data. Who do you think they will blame if they do not have any data? If you then need to re-key in data and use 50hours of your time doing so, is the client going to be happy if you front up with an invoice for 50 hours of your time?

You can see with this example it is very easy for things to go wrong and even the best clients can get upset. This also demonstrates the need for specific systems with your clients, which we will cover in detail later in this book.

The National Institute of Accountants, to which I am a member, has a specific public practice certificate for bookkeepers and can also provide a competitive Professional Indemnity policy through bulk purchasing power of their members. Additionally, they also provide a public practice certificate which you can frame and have on display for clients if you have an office, or home office set up. Once again this assists in making you look professional and impress your clients.

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About the Author

Julia Nitschke is an Accountant, business consultant and author of the book My Bookkeeping Business, how to Start, Run and Grow your Bookkeeping Business. Visit http://www.mybookkeepingbusiness.info for more information and for a free bookkeeping e-course

Sounce: http://www.artipot.com

Start a Bookkeeping Business - Tips to Work Out Your Rate


By Julia Nitschke

It is important to establish what your charge out rates are before you actively market to prospective clients. If you are in a meeting with a prospective client you need to know exactly what you will charge per hour or will you bill a fixed amount per month or quarter.

You can do some research to ascertain what other bookkeeping services are charging for their services by making a few phone calls. This will help you determine what is going on in the market, but it may not reflect what you wish to charge as your fees. Your charge out rate will be specific to your requirements, how much you want to work, how much money you wish to earn. Now that you have other considerations like public indemnity insurance and professional memberships, the original rate you thought about may not cover these additional expenses.

You can easily work out your charge out rate by taking the income you want to earn each month (or whatever period you choose) after business expenses and divide that by the number of hours you want to work in that same period. Remember to be realistic, 40 hours per week every week of the year may not be sustainable and 10 hours a week may not meet your income expectations. Once you have done this exercise, this will give you a charge out rate. Now compare that to what others in the industry are charging, are they similar, are they more expensive or is it less than others charge?

If your rate has come out exceptionally different to others, why is it? Are you marketing yourself way above the average? Are you short selling yourself by estimating a rate way under what others charge? You dot have to charge what other people charge as I am sure there will be a huge difference. Some people charge $25 per hour; some charge $80 per hour. Thats a big difference in rate, but the key here is, what value you can create for your clients. What do you do differently to deserve the additional rate?

If you have a good idea of how you will create value for your clients and why your rate is a certain dollar value, it will be easier to discuss this at the meeting stage with a potential client. If you have included your rate in initial phone calls or on your web site, it is easier to discuss your rates as you have pre-qualified the potential client and you know your rate must be in their budget vicinity as they have requested a meeting.

Remember you are running a business and have certain services on offer for a fee. You have to cover your costs and make it worth your while to offer the service. There will always be people, who want the cheapest service, but there are other who are prepared to pay top dollar for quality and there will be clients in between.

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About the Author

Julia Nitschke is an Accountant, business consultant and author of the book My Bookkeeping Business, how to Start, Run and Grow your Bookkeeping Business. Visit http://www.mybookkeepingbusiness.info for more information and for a free bookkeeping e-course

Source: http://artipot.com

The Basics of Bookkeeping for Small Businesses


By Inessa Khaykin

The expenses of starting a business are huge, and most small businesses just starting out barely get by as it is. The idea of hiring an accountant full time to handle their records is not something they can budget. Normally, the owner hires a bookkeeper who is basically the accountants right hand, with the accountant himself stepping in once a month to ensure that everything is good.

If you are indeed starting out, the idea of even hiring a bookkeeper seems expensive. Think of this article as a to-do list as a bookkeeper. Why hire one when you can do it yourself until you really get your business moving?

The Very Basics

Like most people who are starting a business, you probably have one thousand and three things going on inside your head of how to run your business best. You have so much to do that you just do not want to deal with the little things, like keeping records of exactly what was spent where, and when. You want to get on it now, and really start to make money.

Slow down a few steps, this is not a race, and in the business world, there is no finish line. If you do not plan your bookkeeping, and figure out exactly what financial aspects of the business you want, and need, to keep track of, you are going to find yourself in six months not knowing if your business is wonderfully successful, or if it is failing miserably!

When properly completed, bookkeeping can and will give you an exact measure of how well you are doing in your business. It provides all sorts of valuable information so you can see your financial success, and make corrections to improve any short coming the business might be having.

Basically, bookkeeping is your best friend for managing the financial aspect, so do not think for a second you can put just a few minutes into it and be done. The best thing, if you are going to be your own bookkeeper, is to set up a system with your accountant before you ever open your business doors or make your first sale.

What Accounting Method is best?

There are two basic account methods that you are going to have to choose from when you decide on your bookkeeping system? cash based, or accrual. The main difference in these two is when you record your purchases and your sales. With accrual accounting, you make your records when it is completed, no matter if cash is exchanged or not. However, with a cash based accounting, you only make your records when money changes hands.

Let's try a simple example. You purchase software, but you do not actually have to pay for it for a month. If you were using cash based system, you would not record this transaction until you paid that company in a month. However, with accrual accounting, you make your records when the transaction happens, and you also record the future debt.

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About the Author

Inessa Khaykin is the president of KJ Accounting and Consulting Group www.mysimpleaccounting.com and author of My QuickBooks Quick Start http://www.myquickbooksquickstart.com. My goal is to help individuals and small/medium companies business owners with they accounting/bookkeeping needs.

Source: http://www.artipot.com

Continuing Professional Education Classes And Requirements


By Jordan McPelt

Are you one of those people who imagined that life after college would involve an end to homework and tests? Did you suffer through a post graduate degree with the idea that all the stressful testing procedures would eventually be a thing of the past? It's all supposed to be over by now, isn't it? Maybe not.

This is not the case if you become a CPA. In order to stay on top of an ever-changing industry, accountants are in for a lot of studying for the rest of their professional careers. This is because the industry is constantly evolving, and in order to provide a good service, continuing professional education (CPE) is absolutely necessary.

Continuing professional education is required to make sure that CPAs remain current with the developments and trends in the industry. Whenever new regulations or techniques appear (which they often do), an accountant must be aware of them and integrate them with his or her business. A CPE is the only way an accountant can keep up with the changes.

But then you say: isn't that true of any business? Isn't it simply good practice to try to stay on top of the changes in the industry? The simple answer is: yes. But there is more to it for accountants. The accounting industry is highly regulated because so many people depend on CPAs to help them with their taxes or business transactions. By requiring a certain amount of continued learning, any client can be confident their CPA is qualified to do the work.

Continuing professional education should start by making sure your coursework is technically accurate and current with modern practices. Whether you are doing the program online or in a classroom, your instructors should be able to provide you with the learning activities you need to fully grasp the material.

Take the time to find the program that is suited to your individual needs. You can find classes in accounting, computer applications, auditing, estate planning, taxation, professional ethics, and much more. Don't waste time on classes you don't need and register for those classes that will improve your business.

You should always expect a high standard from your chosen program. Does the provider deliver the necessary materials? Are they open and clear about their learning techniques? Will they clearly define the lesson objectives and guide you through the whole process? And do they provide you with evidence of a satisfactory completion?

When you take the time to participate in continuing professional education you will always be able to offer a quality service to your clients. You can count on word spreading about your business and new clients will continue to come to you for help.

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About the Author

Lukas Reynolds is a professional author who specializes in CPE and CPE for CPAs.

Source: http://www.artipot.com

5 Differences between Basic and Advanced Accounting Software


By Cheow Yu Yuan

Accounting software is very important to start-ups because it saves the founder's time and money. During the first 3 years of business, the most important thing is survival and gaining market share. Therefore, founders should spend their time on the things that they do best. Leave the complex accounting work of your growing business to the software.

Now, let me share with you 5 differences between basic and advanced accounting software so that you get the right one for your business:

1. Customization. Every business is unique. When you are in business long enough, you will start to realize your business needs to show customized information on the invoice, or start tracking sales by product or service category. A basic accounting software package has limited ability to customize, whereas an advanced package recognizes your business needs and allows customization.

2. Data limit. A basic package limits the volume of data that can be tracked in the system. When your business grows, there are more things that need to be tracked. This is when you need to upgrade your system to a more advanced system.

3. Reports. A basic accounting system provides a limited set of reports and there is very little customization that you can do to them. If you need a more customized reporting, you definitely need a more advanced accounting system. Customized reporting allows you to set what data you want to see in the report, which can help in your presentation and analysis.

4. Data presentation. One very important thing to consider before buying an accounting system is the ease of drilling down to the details of a transaction when you are looking at your report. With a basic system, most likely you need to go through layers of information before you can get what you want. On the other hand, a more advanced system allows you to view all the important data within a few clicks of your mouse. This will save you a lot of time and trouble.

5. After-sale service. Most basic accounting software programs outsource their customer support to overseas call centers. This is something that you will not want. You will want to get a system with local support, where you can use various means to contact the technicians if you have any problem when using your system.

Before you purchase any software program for your company, you should consider the 5 points that I have shared with you in this article. Do your research first and choose a reputable and experienced company to work with.

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About the Author

For more information on accounting software, visit the website below now:

Click Here: Accounting Software at 361dc.

Source: http://www.artipot.com

5 Tips to Choose the Best Book Keeping System for Your Company


By Cheow Yu Yuan

As your business grows, the cost to outsource book keeping to an accounting firm increases. When the cost to outsource outweighs the cost of a book keeping system, it is time to bring book keeping in house.

In order to bring book keeping in house, you will need to purchase a good system. Before you buy any system, please continue to read this article as I will be sharing with you 5 tips to choose the right book keeping system for your company:

1. Know what features you want the system to perform. You do not need to come out with a very comprehensive feature list that you want a system to have. You just need to know the basic accounting functions that you need. Then look for a book keeping system that fits the bill.

2. Set your budget. There are many different types of book keeping systems in the market today. The cost of every system is different because of its features. Before you purchase any system, set the amount of money that you are willing to invest. Also, bear in mind that the time spent to learn how to use the software is equivalent to money too. So make sure that you buy from a provider that provides onsite training.

3. After-sale support. Even after onsite training, you are bound to face some problems when you are using the system. Therefore, you should choose a provider that provides good after-sale support so that you can talk to a technician to troubleshoot the problem.

4. Choose a software program that can be upgraded when you need more accounting power. When your business grows, you will definitely need more accounting power. You will not want to switch brands of software as this will affect your operation. So check with the provider to make sure that the software can be upgraded when needed.

5. Make sure the software can generate tax forms and other government documents. It is best that the software allows you to file tax online. Other than basic accounting functions, these are some of the things that a good software program should be able to do.

A good book keeping software is definitely a great asset to your company. The cost of the software is more than just what you pay upfront as there are training costs too. Just remember the points that I have shared with you in this email so that you can make a wise choice.

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About the Author

For more information on payroll software, visit the website below now:

Click Here: Payroll Software at 361dc.

Source: http://www.artipot.com

Do You Know How to Hire a Great Certified Public Accountant?


By Daljeet Sidhu

It takes enormous amounts of time and effort to get organized and accurately keep track of your finances. To eliminate this pain, hire a Certified Public Accountant (CPA). A CPA is a trained financial professional that helps individuals or businesses organize and keep track of their financial records.

Besides tracking your finances, developing financial statements and filing taxes, CPAs can also act as business advisers. They can create your budget plans, prepare cash flow projects, advice on investments and help secure business financing. Many businesses hire CPAs to only file their taxes. CPAs are trained to complete tax returns. They can help you organize tax documents and maximize deductions.

How to hire a Certified Public Accountant?

Following is a list of things you need to keep in mind while selecting a CPA.

* Is your Certified Public Accountant familiar with your industry and its accounting standards? Ideally, she should have experience working with clients in a business like yours.

* Does she have good relationships with banks? If you are a growing business, your CPA may be able to help you secure funding.

* Does she have relationships with attorneys? Any business can fall on hard times. She may be able to help you find an attorney to negotiate with your creditors.

* How involved is the CPA going to be with your company? If most of the work is handled by junior staff, make sure they are well supervised.

* How much interaction will you have with your CPA? If the meetings are much spaced out, how much attention will she pay to your company in the interim?

* Has she passed the exams to gain the CPA designation? Does she have the license to practice in your state?

* Is she a member of professional organizations that ensure that their members follow a professional code of ethics and are regularly reviewed for quality? Every country has such professional organizations. For example in the US one such organization is American Institute of CPAs (AICPA).

* Does your Certified Public Accounting firm guarantee its work?

* Is it important for you to have regular face to face meetings with your CPA? If not then you may also consider a non local firm. There are many firms that operate nationwide accounting services and may assign a non-local consultant to you.

* Have you checked the references and made sure they are happy with the service?

How much does it cost to hire a Certified Public Accountant?

Accounting service can be expensive. Before you hire, compare price quotes from multiple firms and shortlist a few to interview. Ask your business associates and friends for recommendations. You can also find multiple firms on a B2B Marketplace.

Many Certified Public Accountants bill you hourly for rendering their service. If you are uncomfortable with the hourly rate, ask for a fee based service. Before you sign on, ask for an engagement letter that details costs and services and review it carefully so that there are no surprises later.

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About the Author

Daljeet Sidhu is co-founder at TradeSeam, a Business Network, B2B Marketplace and Business Directory. Compare price quotes from multiple Certified Public Accountants. If you are a supplier, join us to receive sales leads

Source: http://www.artipot.com

10 Things to Consider When Choosing Accounting Software


By Cheow Yu Yuan

An accounting system is very important to a business. Before you purchase an accounting system for your company, you should read this article:

1. Choose a reputable company with experience. Today, you can find many companies offering accounting software. Before you purchase the software, you should choose a reputable company with experience and proven track record. You will not want to have any trouble after buying the software, so it is important to choose a stable company to work with.

2. Choose a company with experienced staffs. Experienced staffs will give you the right advice on which software to get for your company. There are so many accounting systems in the market and if you are not well-verse in accounting software, you will not have any idea on which one to choose. An experienced staff will recommend you the best software according to your needs.

3. Look ahead. You should choose a system that fits into your company's goal in the next 5 to 10 years. Will your sales commission scheme change in the next 5 year? Are you intending to launch a new product and will want to see its profitability separately? These are important things to consider before buying an accounting system.

4. Choose a company that provides training. You and your employees will definitely need some training before using the system. Therefore, you should choose a company that provides customized trainings that are done at your office.

5. Choose a company that provides good after-sale support. Even after adequate training, you will tend to run into some problem when using the system. Therefore, it is important to choose a company that provides good after-sale support that can help you troubleshoot the problem.

6. Make sure that the software can be updated in the future. This is very important as you may need more advanced features in the future. You will want to be able to update your software to get the new features instead of getting a new system.

7. Choose a company that is willing to provide references for you to contact. It is important to get an unbiased review from a third party to judge whether the company is good and reputable.

8. Choose a company that has a local partner in your country or state. When they have a local partner near you, you can contact the partner for additional information on the system, training and support.

9. Choose a company that is always changing with times. Technology moves too fast and any software company that does not change with times get outdated. A company that keeps up with technology will always provide you with the latest updates.

10. Choose a package that provides tools to keep you up-to-date with the latest financial information.

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About the Author

For more information on accounting software, visit the website below now:

Click Here: Accounting Software at 361dc.

Source: http://www.artipot.com

Payroll Software - 6 Things to Consider Before Buying a Payroll Software Program


By Cheow Yu Yuan

Payroll software can be a great asset to your business. Before you purchase any payroll software program, you should consider the 6 points below:

1. Cost of the program. Cash flow is very important to every business. When your business grows, your expenses will go up. The reason why most people want to outsource their payroll to an accounting firm is because business increases. Therefore, if you find that the cost to engage a payroll service outweighs the cost of a payroll software program, it is time to buy a payroll program and bring it in-house.

2. Make sure that you have someone to handle the process. When you use a payroll software, you need someone to familiarize with it. So make sure that you have enough manpower to handle it before you buy a program.

3. Choose a payroll software program that allows you to file tax online. The biggest benefit of using payroll software is that it will file your taxes promptly. Make sure that you choose a program that allows online tax filing so as to make filing processes easier.

4. Control and customization. You should choose a software program that gives you control and customization so that you can track data by different departments and schemes. When you have total control to the software, you can make changes instantly and do not need to wait for somebody to help you do it.

5. Make sure that the software allows you to set permission to authorize what employees can see in the system. Some data are sensitive and you may not want your employees to see them. A good payroll system allows you to assign different security level to different users and ensure that your information is secure.

6. Report generation. Try to get a payroll program that allows you to customize the reports according to your needs. You may not want to see all kinds of data but only the important ones. So if you are buying a particular program, make sure that it allows you to customize the data in the report.

Today, you can find many companies selling payroll software programs. To find a list of providers you can either do a search on Google and browse through you local directory like Yellow Pages. Before you buy from any provider, make sure you do a thorough research first. Ask your business associates or friends for reference. An unbiased review from a third party is invaluable in choosing the right payroll software program for your company.

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About the Author

For more information on payroll software, visit the website below now:

Click Here: Payroll Software at 361dc.

Source: http://www.artiport.com

BAS Agent Register - A Positive Step for Professional Bookkeepers


By Julia Nitschke

BAS agent registration is an increasing topic for Australian bookkeepers. There has been legislation recently introduced by the Australian Taxation Office (ATO) to introduce a BAS Agent register. This is to try and monitor those bookkeepers who are providing BAS related services to their clients and to ensure the bookkeepers understand the legislation as it relates to goods and services tax (GST).

Many bookkeepers have wondered why they can provide bookkeeping services to clients in all other areas yet the ATO wants to monitor their performance in relation to GST. The answer to this is actually because the GST is wrapped up in income tax legislation. Any one, which wants to provide income tax advice, must be a registered tax agent.

When the GST was introduced in 2000, it meant is the legislation was not altered to include other service providers, registered tax agents would feel the strain of a significantly increased work load. Additionally small business would suffer due to the increasing costs of compliance. Due to these factors, the income tax legislation was altered to suddenly include bookkeepers that could provide BAS and GST related services to small business.

To ensure the information was handled properly, new requirements meant bookkeepers could undertake these services providing they were either supervised by a taxation agent, or suitably qualified and experienced to do so themselves. This affected publicly practicing bookkeepers, however it also allowed for greater service expansion and increased revenue for bookkeepers.

New legislation, which is in the process of being introduced, now takes it one step further. The new legislation is set to put into place a register of BAS service providers. This means the ATO will have a master list of professionals who can offer BAS and GST services for a fee. Public bookkeepers that meet the requirements can be placed on the register.

Although this means some bookkeepers will require further study or experience it is ultimately a positive step for the bookkeeping industry. It is assisting in increasing the professional look of bookkeeping and it will give it more respect as a career choice.

Bookkeepers who are effected can look at undertaking study or joining a membership based organization which supports bookkeepers in public practice to comply with the legislation by providing the supervision of a registered tax or BAS agent.

Alternatively, bookkeepers can look into a process called recognition of prior learning. Qualifications in bookkeeping come under the Vocational Education and Training (VET) sector. This means that each course has certain modules in it and each module has certain outcomes, which must be attained. These outcomes are the same for the course regardless of the course provider, as it must meet the VET framework. By illustrating you meet these outcomes with your real life experience you can even gain a formal qualification without needing to undertake further study.

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About the Author

Julia Nitschke is an Accountant, business consultant and author of the book My Bookkeeping Business, how to Start, Run and Grow your Bookkeeping Business. Visit http://www.mybookkeepingbusiness.info for more information and for a free bookkeeping e-course. Or if you are new to bookkeeping visit http://www.bookkeepingtutorial.info

Source: http://www.artipot.com

Start a Bookkeeping Business - How Easy Is It?


By Julia Nitschke

Starting your own bookkeeping business is appealing to people for a number of reasons and it is quite easy if you find out exactly how to do it. It is a very low cost business to start up. You can start at home with just a small workspace, telephone and printer. It is also quite unregulated in many countries, which mean any one with some knowledge, and experience can use their expertise to start their own business.

Apart form a low cost start up, bookkeeping as a freelancer or contractor pays a lot more per hour than an employee gets per hour. This is a good way of increasing your hourly income with out too much effort. It does mean you need to attract clients and source your own contacts, but this can also be done cheaply with know how.

It will be important to price your services correctly as you need to cover your own insurance requirements and office costs, however with low overheads and an increased hourly rate it is possible for a good profitable business to be created quite easily.

It is also possible for you to continue with employment and work part time in your business. This will give you a sense of security still in paid employment until you have either the courage or the necessary client base to quit employment. This will also give you time to start building a client base or potential contacts prior to giving up paid employment.

Having a bookkeeping business is also popular as it can also be done around your own hours. You may find clients very flexible and accommodating of your working hours. You can work around your other commitments such as family or childrens activities.

Working solely from home is also possible with this type of business. Increasing technological advancements means people do not even need to walk into an office to do their work. There are issues with the source documentation from the business for a bookkeeper to undertake their duties, but this can be over come with couriers or post. Some small business operators only give the bookkeeper their bank statement with the items already pre coded and this prevents source documents being required.

Marketing your services will take time and you will learn some new skills. Marketing, advertising and sourcing clients will be important. Don't discount the opportunities when you are talking with people to mention what you do. Many bookkeepers agree that word of mouth is their best source of clients.

One often overlooked opportunity is the business card. How many times have you been in a shop and they have needed to order something or contact you when an item arrives? Instead of just writing your name and number, give them a business card instead. It is amazing how many opportunities arise for you to do this. Even if they don't need your service, someone who does might see your details.

About the Author

Julia Nitschke is an Accountant, business consultant and author of the book My Bookkeeping Business, how to Start, Run and Grow your Bookkeeping Business. Visit http://www.mybookkeepingbusiness.info for more information and for a free bookkeeping e-course. Or if you are new to bookkeeping visit http://www.bookkeepingtutorial.info

Source: http://www.antipod.com
 

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