By: Mark Read.
There are so many diverse activities that go into creating, managing and maintaining a corporate reputation. The reputation of a company is usually connected to a brand. Therefore both the corporate reputation and brand are seen as high priorities to most businesses, especially in times of global adversity. It can be difficult attempting to control the corporate reputation in order to ensure that all of your clients are enjoying a good experience with the business you're running.
Online Marketing and SEO
In order to stay on top of things and in control, you need the tools necessary to monitor every aspect of your business closely. This is also true when marketing your brand online. Controlling your online presence is a very important part of ensuring your corporate reputation is above reproach. This includes your web presence as well as any online marketing activities you conduct.
Search Engine Optimization (SEO) is key to meeting this challenge as are search engine analytics and branding to provide a highly measurable return on investment (ROI.) SEO and search engine analytics provide the necessary feedback required to optimize your online marketing campaigns.
SEO is the process used to gain more organic (and other) traffic to your site. Getting ranked high on the Search Engine Results Pages (SERPs) is very important for brand visibility, as well as click-throughs to your sales pages. Generating organic traffic, improving your click-through rates, lowering cost per click and leveraging search traffic to increase your performance and sales are the basic results that come with quality SEO work. A real-time SERP tracking application will give you the tool necessary to monitor your SEO effectiveness. It can also show you where your competitor's websites and pages rank too - tactics that can give you the upper hand.
The Importance of Branding
Another important facet of corporate reputation is branding. When you're promoting a website, using brand names is a great idea - as long as they are yours and are not trademarked to someone else. Choosing to advertise with a brand name and/or keywords/keyword phrases to optimize can be challenging to say the least, especially to Intenet marketing newcomers. Everything is contingent upon the ratings which each word or group of words is given on a web page by the Search Engines (this is often called Page Ranking - PR). And if your branding contains generic terms or phrases, then you may face stiff competition by others, making a succesful SEO campaign that much more difficult.
Trademark violation is something that occurs when websites attempt to use another company's branded name in meta tags (a practice not worth pursuing). This means if you have a brand name and someone else uses it to try to gain more traffic and profits, that is illegal. It's also bad news for you if you're the one using someone else's TM in your meta tags or elsewhere in your online presence (including SEO and SEM). Companies have a right to protect their assets - whether in the physical or online world.
Return On Investment (ROI)
Your return of investment (ROI) should be acquired by legal practices only. Use the tools of the trade to receive popularity in order to capitalize on what you know will work without harming your reputation. Even though it can be overlooked at times, corporate reputation is a crucial element to the growth of every business. When this is effectively managed, your company can continue business for years to come, with fear of future reprisals.
In today's economy, where there is much doom and gloom, discerning companies are focusing on the importance of their own reputation for success as a corporate asset. They've realized they must work hard to ensure a favorable review by the media and public alike. Even if you're a guru, this is something that will need to be maintained consistently.
SERP Tracker
Acclaimed as one of the best SERP tracking and monitoring tools on the net today, find out for yourself how SERP Tracker can assist you in your (or your client's) overall SEO goals.
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About The Author
Mark Read is an Internet Consultant living in Sydney, Australia. With over 25 years in the ICT space, Mr Read has invaluable experience that is highly sought after around the globe. Visit the author's website, markread.com.au to learn more about his activities in the SEO space and how he can assist you in your endeavours.
Internet Marketing Services: SERP Tracker
SEO Tips: SERP Tracking
SEO Performance Monitoring Tool: SERP Monitor
Sunday, November 1, 2009
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